See also: NFL local television blackout policies Therefore, CBS and Fox have rules in their broadcasting contracts that mandate that NFL Sunday Ticket subscribers must be charged at a premium price. In turn, affiliates help subsidize the networks' programming costs. Thus, offering NFL Sunday Ticket on cable cost CBS and Fox affiliates millions of dollars in lost revenue from local commercial breaks (as opposed to national ads sold by the networks). NFL Sunday Ticket viewers do not count towards local Nielsen ratings. In 2023, the streaming television service YouTube TV will begin offering NFL Sunday Ticket upon the start of the 2023 NFL season. ĭirecTV offered a free preview of NFL Sunday Ticket for the first week of the season. As of the 2015 season, the service was available through an online-only subscription exclusively for those who are unable to use DirecTV services. Reaching the deal was also a condition of AT&T's 2015 acquisition of DirecTV. Although other satellite and cable providers supposedly were allowed to bid on the rights to carry NFL Sunday Ticket if they agreed to carry the NFL Network, DirecTV decided to extend their contract beyond 2014 by paying the NFL $1.5 billion per year for the next eight years. Satellite TV provider DirecTV had exclusive rights to the NFL Sunday Ticket package in the United States until the end of the 2022 NFL season. The league then formed a new company called EverPass Media to distribute the package to bars, restaurants, and other commercial venues. The package is also currently offered in Canada on streaming service DAZN, in Mexico and Central America on Sky México, in South America and the Caribbean on Vrio, and several cable providers in The Bahamas and Bermuda.īeginning with the 2023 NFL season, for residential customers in the United States, NFL Sunday Ticket moved exclusively to YouTube TV, as well as to YouTube's recently-launched Primetime Channels service as a standalone subscription option. From 1994 to 2023, the package was distributed in the United States exclusively by DirecTV (which also offered it on the Internet, on certain tablets and smartphones, and JetBlue flights). The ideal customer of this package is presumed (based on advertisements) to be a fan of a team who is unable to see their team on local television because they do not reside in one of that team's markets, or sports bars who want to increase business by attracting fans of out of market teams. It carries all the regional Sunday afternoon games produced by Fox and CBS. NFL Sunday Ticket is an out-of-market sports package that broadcasts National Football League (NFL) regular season games unavailable on local affiliates.
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